When you think about car safety, Volvo is probably one of the first brands that comes to mind. Over the years, the Swedish automaker has built a reputation for prioritizing safety above everything else, setting industry standards, and paving the way for innovations that protect drivers, passengers, and pedestrians alike. But how did Volvo achieve this status?  A Commitment to Safety from Day One Volvo’s journey towards becoming a safety icon didn’t happen by accident. Since the company was founded in 1927, safety has been a core part of its identity. In fact, the founders of Volvo, Assar Gabrielsson and Gustaf Larson, believed that safety should be at the heart of every car design. This focus on protection wasn’t just about making cars more durable—it was about creating vehicles that could help prevent accidents and save lives. The idea that safety should be a standard, not an option, was revolutionary at the time. Many automakers were m ... read more